Global Profile Peek

Understanding the target audience for weight loss products

52% of the world’s adult population is usually trying to lose weight. Who are they?

Download YouGov's Global Profile Peek and discover:

  • Key demographics for those trying to lose weight
  • The most popular marketed diets in the US
  • Subscribers of Weight Watchers in GB
  • Media habits and the advertising channels they enjoy the most

Download the full Profile Peek now

About Profile Peeks

Drawing on data from across YouGov’s vast connected ecosystem, Profile Peeks are infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioral and attitudinal insights, they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.