Football on football pitch

Football enthusiasts and sports streaming behaviour

Download the full Framework

As of October 2022, there are 52.4 million adults in the UK – 29% of those (15.2m) are passionate about Football and the FIFA World Cup.

Download YouGov's latest Framework and discover:

  • The demographics of British football fans
  • How Brits are watching football: Live vs. Streaming
  • Which platforms Brits are using to stream football
  • Which TV channel Brits are watching football on
  • Who are rated the top teams amongst the British fans

About YouGov Frameworks

Drawing on data from across YouGov’s vast connected ecosystem, compiled in YouGov Profiles, Frameworks are in-depth infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioural and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.