Framework
As of October 2022, there are 52.4 million adults in the UK – 29% of those (15.2m) are passionate about Football and the FIFA World Cup.
Download YouGov's latest Framework and discover:
- The demographics of British football fans
- How Brits are watching football: Live vs. Streaming
- Which platforms Brits are using to stream football
- Which TV channel Brits are watching football on
- Who are rated the top teams amongst the British fans
About YouGov Frameworks
Drawing on data from across YouGov’s vast connected ecosystem, compiled in YouGov Profiles, Frameworks are in-depth infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioural and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.