Streaming enthusiasts vs TV loyalists

For the past few decades, television has been the primary entertainment medium for the masses. But lately, streaming channels have transformed the world with entertainment on demand. Yet we still have people sticking to the same old cable/satellite for entertainment.

We looked at the key differences between Indians who prefer streaming versus those who prefer watching live TV.

Download YouGov's latest Profile Peek ‘Streaming enthusiast vs TV loyalist’ and discover:

• TV Genres they tend to watch
• Their attitudes towards media and advertising
• Places they like to visit in their free time
• Forms of brand communications they are likely to engage with

Download the full Profile Peek now.

About Profile Peeks

Drawing on data from across YouGov’s vast connected ecosystem, Profile Peeks are infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioural and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.