Profile Peek

Cyclists vs Cycling Viewers

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We profiled people who cycle as a hobby and people who watch cycling on TV.

Download YouGov's latest Sport Profile Peek and discover:

  • The brands they are most likely to consider
  • The other sports they follow
  • The social networks they use

Download the full Profile Peek now.

About Profile Peeks

Drawing on data from across YouGov’s vast connected ecosystem, Profile Peeks are infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioural and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.