Gen Z Check
Together with ZEAM, we have developed the Gen Z Check so that you and your company can correctly understand and address the post-millennials.
Marketing activities and recruitment for Gen Z
Ask Gen Z about topics that are important to you. Test the following easily, quickly and in line with your target group:
- Advertising materials,
- Scribbles,
- Ads,
- Social media posts,
- Product descriptions,
- Website content,
- Job adverts,
- and much more
in a representative Gen-Z sample in Switzerland, Germany, Austria or other markets relevant to you
Developed together with Gen-Z experts
Developed in collaboration with ZEAM, an agency specialising in Gen Z, the Gen Z Check is the basis for one of the largest post-millennial surveys in the DACH region. The study examines the attitudes and behaviour of more than 2,000 people from Gen Z and an equally large number of people from the older generations.
The results include:
- Media use among Gen Z is experiencing by far the biggest change in decades.
- In order to reach Gen Z with advertising, content and design must be adapted to the target group and channel.
- If you want to attract and inspire Gen Z as an employer, you have to take the needs and expectations of this target group into account.
Your bridge to Gen Z
Quality and range
Valid and representative test results for Generation Z.
Optimisation input
Understand whether or how well your (planned) communication reaches Gen Z.
Benchmarking
We put your Gen-Z-Check result in relation to other tests and show you how well your stimulus performs in benchmarking.
Why YouGov?
Our products and services support the world's best-known brands, media owners and agencies from various industries such as health insurance, insurance, financial services, telecommunications, (online) retail, FMCG and more.