AI Qualitative Explorer
Discover the full potential of open-ended responses from your survey data with YouGov AI Qualitative Explorer.
From open-ends to actionable insights
Ideal for capturing unprompted, top-of-mind, opinion on everything from ads and campaigns to brand messaging, this AI-powered tool sifts through unstructured data from large audience surveys, turning it into actionable insights through:
AI-powered analysis: Harness AI to extract and summarize key themes, directly tapping into consumer thinking.
Key themes & sentiments: Highlight key trends and nuanced opinions emerging from your data at a glance.
Interactive dashboard: Navigate themes, subthemes, and direct quotes effortlessly with our user-friendly interface.
Elevate your strategy
Multi-use: Capture unprompted consumer opinions on products, advertising, policies, and more, designed for broad use across all sectors.
Understand your audience: Grasp the underlying factors driving your audience's responses to better tailor your outreach and engagement strategies.
Deep-dive analysis: Delve into more detailed insights with demographic and survey question filters for a comprehensive understanding of specific segments.
How we can help you
Rapid qualitative insights
Swiftly extract unprompted insights from open-ended answers within as little as 48 hours.
Enhanced decision making
Use thematic and sentiment analysis to inform strategic direction.
Efficient research analysis
Save time and resources with automated, AI-powered text analysis.