Who Cares? Who Does? Sustainability Report - 6th Edition

Discover actual shopper behaviors and the say-do gap impact. Our Who Cares? Who Does? Sustainability study explores European shoppers' commitment to sustainable practices in 2024.

Get expert insights from six years of tracked eco-segment trends, understand the motivations and barriers for eco-active shoppers, and learn about the roles of retailers and manufacturers in promoting sustainability.

Explore the latest in eco-related shopper behavior:

• Single-source survey data from 15 European countries
• Comparative analysis of sustainability trends with 6 years of eco-active segmentations and trended data, plus options to customize segmentation for your business needs
• Link segments to category databases to see what health-conscious shoppers are buying