March 10th, 2023, Lesley Simeon
PepsiCo is testing new outer packaging for its Walkers Baked multipacks. The paper-based packaging is ‘widely’ recyclable and replaces previous plastic packaging on more than 300,000 six-pack multipacks of the savoury snack. Launched at the start of March 2023, the packs are available across 800 Tesco stores.
Do Walkers’s current customers prefer buying items in recyclable packaging?
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 52% of Walkers’ customers try to re-use disposable items like plastic bags, in order to reduce issues with unnecessary packaging that cannot be recycled. At 56%, the general British population is more likely to re-use disposable items.
Where 19% of Walkers' customers try to buy less goods that have packaging that cannot be recycled, another 19% of Walkers’ consumers make an effort to buy more goods made from recycled materials. In comparison, 27% of the general British population makes an effort to buy less goods that have unrecyclable packaging and 26% of Britons try to buy more products made from recycled materials.
Profiles data further suggests that more than half (57%) of the general British population and a slightly lesser proportion of Walkers’ customers (54%) agree with the statement that they “prefer brands that are sustainable.”
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
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