On trend: The top fashion brands in the Kingdom of Saudi Arabia 2024
When it comes to fashion, which brands are winning the hearts—and carts—of consumers in the Kingdom of Saudi Arabia? From timeless staples to trendsetters shaping the future, we’ve compiled the definitive rankings of the most considered fashion brands the country.
Leveraging data from YouGov’s always-on brand tracker, we can reveal the top names among the general population, but also those dominating with men, women, and Gen Z.
Plus, we spotlight the brands making the biggest year-on-year gains—showcasing which brands are on the rise.
Ready to discover which fashion brands are setting the style agenda as we enter 2025?
Top 10 fashion retail brands among the general population in the Kingdom of Saudi Arabia
adidas leads the way as the fashion retailer with the highest consideration in the Kingdom of Saudi Arabia, with 54.2% stating they would consider the brand when they are next in-market to purchase.
Nike (44.4%), Sketchers (36.0%), Puma (33.3%), and Dior (29.8%) complete the top five.
Top 10 fashion retail brands among men in the Kingdom of Saudi Arabia
Looking into consideration among males in the Kingdom of Saudi Arabia, sportswear brands have strong appeal.
adidas leads the way among the male demographic with a consideration score of 57.8%, followed by Sketchers (47.1%), Puma (34.7%), Dior (29.5%), and Gucci (27.8%).
Top 10 fashion retail brands among women in the Kingdom of Saudi Arabia
Adidas also takes the top spot as the most considered fashion brand among women in the Kingdom of Saudi Arabia, with a consideration score of 49%.
Nike secures second place (40.5%), followed by Sketchers (37.5%), Puma (31.3%), and Dior (30.2%) to complete the top five.
Top 10 fashion retail brands among Gen Z in the Kingdom of Saudi Arabia
Sportwear brands reign supreme with Gen Z, with adidas, Nike and Puma claiming the top three most considered brands among the demographic.
50.4% of Gen Z would consider adidas, followed by Nike (48.3%), Puma (31.3%), Dior (29.1%) and Sketchers (26.0%).
Most improved fashion retail brands year-on-year in the Kingdom of Saudi Arabia
New Balance is the most improved fashion retail brand in the Kingdom of Saudi Arabia, with a year-on-year consideration increase of 3.0 percentage points.
Asics follows in second place, recording a growth of 1.1 percentage-points.
Puma, Under Armour, and Saint Laurent complete the top five, with increases of +1.0, +0.9, and +0.9 percentage-points respectively.
Discover more brand rankings
Looking for a global view? Check out our fashion brand rankings for the United States, United Kingdom, France, Germany, and Singapore.
Methodology
YouGov BrandIndex collects data on thousands of brands every day.
Brands are ranked based on their consideration score. To determine a brand’s consideration score, respondents are asked: When you are in the market next to purchase clothing and apparel, from which of the following would you consider purchasing?
For a brand to qualify, a minimum base size of 300 (N) is required. To qualify as a top ranked brand, brand must have scores for at least 6 months (183 days).
To qualify as a most improved brand, brand must have scores for at least 18 months (548 days).
Scores in this article are based on daily sample sizes of approximately 1600 to 6100 depending on audience.
Date ranges: November 1st, 2023, to October 31st, 2024 (2024) and November 1st, 2022, to October 31st, 2023 (2023).