November Advertisers of the month in Denmark: Apple, Clever and OK

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Apple registered the biggest increase in Advertising Awareness for October 2024 of all brands YouGov tracks in Denmark. The US hardware and software developer and technology company saw an uplift of 10.2 percentage points in the observation period.

Clever follows with a 7.4 percentage point increase, moving from 10.3% to 17.7%. OK rounds out the top three with a gain of 6.0 percentage points, rising from 17.1% to 23.1%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between October 1st and October 31st, 2024. Learn more about BrandIndex.

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