7-Eleven, Clear, and Scotch record strong Ad Awareness gains in Thailand
7-Eleven has registered the biggest increase in advertising awareness in Thailand for the month of October, of all the brands we track in the market. Data from YouGov BrandIndex, which tracks consumer perceptions toward brands on a daily basis worldwide, shows that Ad Awareness of 7-Eleven saw an uplift of 10.8 percentage points over the four-week period.
7-Eleven Thailand is running a marketing campaign called "Thai Charm Stamps, Everyone Loves..." which began on August 24 and continues until November 23. This campaign, in collaboration with the Tourism Authority of Thailand (TAT), featured the character Doraemon and his friends in traditional Thai attire, showcasing Thailand’s cultural heritage and attractions from all 77 provinces.
For every 80 Baht spent, customers received a stamp, with some promotional items offering higher-value stamps. These stamps could be collected and redeemed for Doraemon-themed merchandise. Additionally, customers had the option to use these stamps as cash equivalents for purchases or donate them to various charitable initiatives supported by 7-Eleven.
According to YouGov BrandIndex, 7-Eleven Ad Awareness score increased from 56.5% on 28 September to 67.3% by 24 October. Ad Awareness measures the percentage of people who have seen a brand’s advertisement in the past two weeks.
Unilever’s Clear also saw a significant rise in Ad Awareness, jumping by 8.7 points from 27.6% on 30 September to 36.3% by 24 October.
Scotch’s Ad Awareness increased by 8.6 points, from 21.9% on 30 September to 30.5% by 21 October.
Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” (% Yes). Data from surveys of adults aged 18 years and above residing in Thailand from 26 September to 25 October 2024. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.