Canadian Advertisers of the Month for October: LG, Kit Kat, and YouTube

October’s top Canadian Advertisers of the Month are LG, Kit Kat, and YouTube, each showing substantial increases in Ad Awareness. As tracked by YouGov BrandIndex, Ad Awareness measures the proportion of consumers who have seen an advertisement for a given brand in the past two weeks.

LG leads with an increase of 6.3 percentage points in Ad Awareness, moving from a minimum of 17.2% to 23.5%. This uptick in visibility for LG may be attributed to recent campaigns focused on their latest home electronics, particularly in the TV and appliance sectors.

Kit Kat follows with a rise in Ad Awareness from a minimum of 7.9% to 13.6%. The increase is likely tied to Halloween, a peak period for candy and chocolate sales. Seasonal advertising, supermarket ubiquity and the brand’s well-known “Have a Break” message seem to have caught Canadians’ attention as they prepared for festivities and trick-or-treaters.

YouTube rounds out the top three with a gain in Ad Awareness from 15.6% to 21.2%. YouTube’s rise in visibility can be linked to its promotional efforts around YouTube Premium and its focus on supporting diverse content creators.

Read about September’s Advertisers of the Month.

Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data comes from surveys of Canadian adults aged 18 years and above, covering the period from September 26 to October 25, 2024. Ad Awareness scores are based on a four-week moving average, and the changes in scores are calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.