October UK Advertisers of the month: Tesco Whoosh, iPhone and Amazon Prime

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Tesco Whoosh registered the biggest increase in Advertising Awareness for October 2024 of all brands YouGov tracks in the UK. The delivery service saw an uplift of 8.8 percentage points in the observation period.

Earlier in the year, Tesco launched a series of idents for Channel 4 Comedy, promoting its on-demand home delivery service, Tesco Whoosh. Tesco recently announced Christmas food delivery slots with more available this year.

iPhone continues its winning streak as one of the top advertisers for the second consecutive month. Last month Apple released a new campaign starring Bella Ramsey in three iPhone 16 ads promoting different features of Apple Intelligence. Its score increased from 24.4% on September 26 to 32.8% on October 11 (+8.5 percentage points).

Rounding up the top three brands with the biggest uplift in Ad Awareness in the UK this October is Amazon Prime. The online services company saw a lift of 8.3 percentage points.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of British adults aged 18+ between September 26 and October 25, 2024. Learn more about BrandIndex.

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