Dubai Shopping Festival Consumer Report 2024

The Dubai Shopping Festival is just around the corner! More than just a retail extravaganza, DSF is known to be a citywide celebration of shopping, entertainment, and culture. According to YouGov data, 61% of UAE residents are likely or very likely to make a purchase during the mega sale, making DSF a ‘can’t-miss’ event for consumers and brands alike.

In YouGov’s latest report, “Dubai Shopping Festival Consumer Report 2024”, we dive deep into shopper behavior and reveal:

• What shoppers plan to buy during DSF, with insights into their purchase intent.
• The top awareness channels, tailored to different age groups.
• The buzzworthy brands of 2023 that captured attention ahead of last year’s festival.

Ready to dive in?
Download the report and uncover opportunities for your brand this festival season!