Out of Home Formula Monitor 2024
YouGov - November 5th, 2024
Once again this year we chart the guest satisfaction of more than 70 Out of Home formulas.
These are categorized based on 5 segments:
- Fastservice,
- Coffee & Lunch
- On the Move
- At Work
- Casual Dining
The assessment of the formulas is based on the 7 G model (convenience, enjoyment, cheap, hospitable, healthy, good conscience and good story) and forms the basis for the nominations.
The Out of Home Formula Report gives a very complete picture of the development in appreciation and loyalty among guests of the larger foodservice formulas in the Netherlands. For each formula, the research provides insight into the appreciation of the 7 G's and the associated 35 underlying aspects.
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