Relive our Insights Forum Netherlands 2024!

October 1st was an inspiring day full of insights showing that change as the key to growth in the FMCG market. During the event, experts and leading FMCG companies shared valuable strategies on how they respond to changing shopper behavior and market developments.Were you unable to attend? Or would you like to revisit the presentations? On this page you will find the key presentations and summaries of the event, so you can discover for yourself how change creates opportunities in the rapidly evolving world of FMCG.

Check out the presentations at the bottom of this page and stay one step ahead of the competition!

• Setting the scene (Davy Van Raemdonck, YouGov): In his presentation, Davy Van Raemdonck takes a look at the current state of the Dutch FMCG landscape.
• The (in)convenience of better shopping (Lenneke Schils, YouGov): After years of anxiety about health and budget, the Dutch shopper has room for aspiration again. For example, wanting to make better choices: better for our health, better for our planet. But wanting does not equal being able to. Lenneke separates fact from fiction on the way to the “better” shopping basket.
• The secrets of brand growth(Danny Thijssen, YouGov): Even in tough times brands can win. Using the right levers, large but also smaller brands can grow. We applied multi-country research insights about brand growth to the Dutch FMCG market and found the key levers for growth.
• Secrets of Winning Brand Innovations in FMCG (Gert-Jan Bosman, Brand Focus): Derived from Byron Sharp’s theory ‘How Brands Grow’, Gert-Jan will explain the relevance of brand innovation. Driving penetration through innovation is key to grow sales, profitability and…. happiness! Gert-Jan will reveal the secrets of true brand innovation. Be prepared.… it is all about chemistry of people with dreams and drive.