YouGov partners with RetailZoom to launch a new groundbreaking service for the Hungarian FMCG community
YouGov and RetailZoom partner to serve up the best Retail Measurement Science to FMCG clients in Hungary. The new service will combine both YouGov metrics and RetailZoom analytics to provide valuable datasets that will help brands improve their KPIs.
By leveraging the power of Consumer Insights, FMCG manufacturers and retailers in Hungary can make data-driven decisions that boost business growth and success. This new cutting-edge service will create a Retail Audit Total Market Read for clients in Hungary.
‘’This new partnership marks a new level of support and service for our clients. By integrating our expertise, we will create a comprehensive market map that empowers our clients to make more confident strategic decisions’’, says Tünde Turcsán, Managing Director, CPS, YouGov.
‘‘This ground-breaking collaboration between YouGov and RetailZoom will empower our clients the most. By harnessing the power of store-level data, basket analytics, loyalty data and fusing it with consumer panel, we will enable our clients to enter a new era of data-driven insights and unparallel decision-making. The industry will be able to track the different distribution channels and assess Total Market dynamics in a more robust way’’, says Andreas Christou, Managing Director, RetailZoom.
About YouGov
We pride ourselves in being a trusted partner for the FMCG industry when it comes to critical shopper insights. Providing key information on who buys what, where, how much, how often and why (not). With our high-quality, uninterrupted data, consultancy and expertise, we help our clients deliver superior customer experiences at every stage of the shopper journey.
We observe shopper behavior overtime, across all different shopping locations, allowing us to measure their footprint and provide our clients with a broad and in-depth view of their customers’ motivations, behaviors and patterns, past present and future.
About RetailZoom
RetailZoom is innovating in the domain of Retail Measurement Science (RMS), offering comprehensive market analysis and consumer purchase behavior insights to empower retailers and manufacturers. Its RMS solutions provide a deep dive into sales trends, inventory fluctuation, and shifting market preferences, enabling clients to fine-tune their strategies and product offerings.
In conjunction with its Customer Relationship Management (CRM) capabilities, RetailZoom facilitates enhanced customer engagement through targeted marketing and personalized service. With operations spanning 16 countries, RetailZoom harnesses a global perspective, delivering localized market insights that equip businesses with the knowledge to capitalize on market opportunities and drive growth across diverse retail landscapes.