New analysis opportunity for Norwegian grocery retailers as YouGov teams up with Heco et al
The goal is to create a nationally representative consumer panel for the Norwegian market where we together can service the Norwegian FMCG industry with vital consumer intelligence
Heco operates the Optius consumer app that allows consumers to connect their loyalty accounts and benefit from statistics on buying behavior and product information. Consumers' grocery purchases are anonymized to create market insight and shopper intelligence.
To date, Heco offers Optius in the Danish market. Now, together with Consumer Panel Services GfK, the time has come to introduce Optius to the Norwegian market, thereby giving FMCG brands and retailers unique insight into the Norwegian grocery market.
Our team expertise within applied statistical inference and our state-of-the-art technology, Optius.app, is set to disrupt the industry. Combined with CPS GfK's impressive commercial capabilities, we are excited to offer Norwegian brands best-in-class consumer research
Heco will market Optius to Norwegian consumers to generate users and data while CPS GfK will, with this data as a basis, publish a consumer panel and market analysis on the Norwegian FMCG market for Norwegian clients. The goal is for the panel to have at least 5,000 active panelists.
“We are very pleased to announce our expansion into Norway together with CPS GfK as a first step in our ambitious growth strategy. Optius.app provides a new way for Norwegian consumers to get in-depth insights about their spending habits to improve both their personal finances and health,” says Sebastian Lomborg Marshall, CCO & Founder, Heco.
About CPS GfK
We pride ourselves in being a trusted partner for the FMCG industry when it comes to critical shopper insights. Providing key information on who buys what, where, how much, how often and why (not). With our high-quality, uninterrupted data, consultancy and expertise, we help our clients deliver superior customer experiences at every stage of the shopper journey.
We observe shopper behavior overtime, across all different shopping locations, allowing us to measure their footprint and provide our clients with a broad and in-depth view of their customers’ motivations, behaviors and patterns, past present and future
About Heco
Heco et al is a technology-driven market data company and the proud owner of Optius.app, a platform designed to empower consumers in making informed decisions while simultaneously providing producers with invaluable insights to better meet consumer demands. The company was founded by Benjamin Heco, Sebastian Lomborg Marshall, and Goran Lisak.