‘Who Cares? Who Does?’ Health Webinar

Our ‘Who Cares? Who Does?’ Health study uncovers consumers’ healthy and unhealthy buying behaviors and the ‘say-do’ gap. This new focus on health and wellbeing provides fresh insights into how European shoppers think and act when it comes to health practices, and what this means for your brand and category performance.

In this session we covered:

• How the state of consumer health influences lifestyle concerns and actions.
• The three Health shopper segments: Health Actives, Health Moderates, and Health Passives.
• What shoppers expect from retailers and manufacturers in terms of health and wellbeing.
• The complexity behind health preferences, and the categories and brands making it into the Health Actives' baskets.

Get more Health & Sustainability insights

The Who Cares? Who Does? 2024 report uncovers the latest insights into European shoppers' health and sustainability behaviors. Using data from 15 countries, it explores the motivations, challenges, and actual actions of consumers committed to eco-friendly and health-conscious living. With 6 years of trend data and new shopper segments, the report highlights the gap between what consumers say and do, providing strategies for retailers and manufacturers to meet expectations for responsible, value-driven products.