UK Black Friday and Cyber Monday outlook 2024
YouGov - October 7th, 2024
28% of shoppers undecided on Black Friday spend this yearDownload report
With nearly a third of shoppers still undecided on mega sales spend this year, how can brands make the most of this opportunity?
Our new UK Black Friday & Cyber Monday report 2024 deep dives into how best to reach shoppers and what they are planning to buy. We also look back at the 10 buzziest brands from last year's mega sale events.
Download the full report to understand:
- Which product categories will men, women, and different age groups shop for?
- What's the typical spend on Black Friday and Cyber Monday?
- What’s motivating shoppers to take advantage of Black Friday and Cyber Monday sales?
- Who were last year’s Black Friday or Cyber Monday shoppers, and which brands excited them most?