Gatorade powers up to the top as Australia’s Biggest Brand Mover for August 2024
Sports drink brand Gatorade is Australia’s Biggest Brand Mover for August.
The brand records an eight out of ten haul in BrandIndex metrics. These include two Media and Communication metrics (Ad Awareness and Buzz), five Brand Perception metrics (Value, Corporate Reputation, Customer Satisfaction, Recommendation and Quality) and one Purchase Funnel metric (Current Customer). Earlier in January this year, the brand launched an activation where customers could pay for products using their steps count.
With improvements in six metrics, at second position is liquid breakfast brand Up & Go. The brand records improvements in three Brand Perception metrics (General Impression, Customer Satisfaction and Corporate Reputation), two Purchase Funnel metrics (Consideration and Current Customer) and one Media and Communication metric (Buzz).
The other three brands in top five list have each made gains in six metrics – another sports drink brand Powerade, cruise line Princess Cruises and hotel brand Travelodge.
Which other brands were among Australia’s top 10 Biggest Movers in August 2024? Download the full report to find out.
To read more about YouGov’s top brand movers for the month, please visit the YouGov website.
Biggest Brand Movers for August 2024 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between July and August 2024.
APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.