Loyalty Schemes​: Opportunities and barriers to attracting and retaining loyalty programme members

How do Brits feel towards loyalty schemes? What are their preferred channels for comms?

Discover key insights from our latest report on loyalty schemes, based on a survey of 1,000 British consumers. Learn how to enhance engagement, attract and retain customers across various sectors with practical recommendations and in-depth analysis.

YouGov’s new report, based on a comprehensive survey of 1,000 British consumers, delves into the appeal of and barriers to joining loyalty programmes and provides valuable insights to help you enhance your loyalty strategy and drive greater consumer engagement.

Key highlights include:

• In-depth analysis of gender and generational differences in loyalty schemes' participation.
• Identification of six critical findings that can help brands attract and retain customers.
• Practical recommendations for improving your loyalty programme's appeal.

Want to delve deeper into what motivates—or prevents—your customers from joining a loyalty program?

Click below to watch on-demand our exclusive webinar "Growing loyalty: Strategies to attract and retain loyalty schemes members".

Speakers

Sarika Rana, Head of Consumer Insights, YouGov

Sarika Rana is the Head of Consumer Insights at YouGov UK, with over 20 years of experience across various industries and global markets. She and her team work with sectors like Retail, Supermarkets, Food & Beverages, and Travel, connecting various data sources to deliver insights that drive critical business decisions.

She is passionate about amplifying the consumer voice in marketing decisions and leads on designing & delivering tailored research programs to meet complex business goals. Before YouGov, Sarika led various teams in Nielsen, Ipsos, and Kantar. She began her career in India, moved to Egypt for a few years, and now lives in London. Outside of work, she enjoys travelling and spending time with her energetic 8-year-old.

Charlie Hills, Chief Strategy Officer, Mando Connect

Charlie Hills, CLMP is the Chief Strategy Officer of Mando – WPP’s multi-award winning Loyalty, Promotions and Partnerships specialists. She and her team work closely with programmes who are looking to make a step change and see data-fuelled partnerships and rewards as the key to unlocking a programme’s full potential.

She is very passionate about developing actionable insight for the industry – she is the author of the “What Brits Want…” and “Understanding Loyalty in Europe” series of white papers, an Editor at Large for the Wise Marketer, a member of the faculty of the Loyalty Academy, a host for the Let’s Talk Loyalty podcast, and regularly contributes to loyalty press and conferences.

YouGov

YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 27 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.