Urban Indians most likely to rely on social media and TV for Paris 2024 Olympics

As Paris prepares to host the 2024 Olympics, latest data from YouGov shows that among urban Indians who plan to follow the event, most will rely on social media updates (55%) or tune into TV broadcasts (54%) to keep up with the games.

Nearly half will stream it online (47%), while over a third will opt for coverage in newspapers or news sites (36%). A fifth of urban Indians will watch the games at a sports bar or other broadcasting venues (22%), while one in ten (11%) intend to catch the action live in Paris at an Olympic venue.

Men are more likely than women to follow the Olympics via online streaming (52% men vs 42% women).

Among the age groups, TV broadcast as a viewing option is more popular among adults aged 45 and older as compared to the younger demographics. Saying updated about the games through newspapers is notably more popular among 55+ adults (at 49%) as compared to the rest.

When asked why they watch the Olympics, more than half of urban Indians who watch the games (55%) said they do so to support their country’s athletes.

Two in five (42%) watch to enjoy the spectacle and excitement of the event, while a third do so to feel a part of a global spectacle (33%) or to witness participating athletes’ feats and performances (32%). A fifth watch the games because their friends and family do so (19%).

Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on a survey of 1025 adults aged 18+ years in India conducted in March 2024. Data is based on a nationally representative sample of the adult online population in the country. Learn more about YouGov Surveys: Serviced.