UK’s biggest brand movers (July 2024): Finance companies shine

Nationwide Building Society takes the top spot in the latest edition of UK's Biggest Brand Movers, showing statistically significant improvements across in nine out of 13 metrics. This includes a particularly strong boost in the brand perception bracket, with gains in Impression, Value, Reputation, Recommend and Quality.

Another financial institution – Monzo, the digital bank, features in the top part of the list. Monzo too made progress in five out of six brand perception metrics. The upticks could have had to do with a new campaign released by the digital bank, creatively highlighting its claim that Monzo makes banking effortless for consumers.

P&O Cruises secures the third position with upticks in eight metrics, showing particular strength in brand perception and purchase funnel categories. This performance might reflect a resurgence in the travel and cruise industry as consumer confidence in travel continues to grow.

The BBC makes a notable appearance on the list, with both BBC.co.uk and BBC Weather ranking fourth and fifth respectively.

Sheilas' Wheels, the insurance company, claims the sixth spot with gains in seven metrics, including five out of six brand perception ones – Impression, Value, Reputation, Recommend and Quality.

The list is rounded out by a diverse group of brands:

• Müller, the dairy product company, shows improvements in six metrics.
• Sainsbury's Petrol also gains in six metrics, possibly reflecting changes in consumer behavior around fuel purchasing or successful promotions.
• Google Pixel, representing the tech sector, demonstrates upticks in six metrics, which could indicate growing market share in the competitive smartphone market.
• DHL closes out the top 10, also with gains in six metrics, potentially reflecting increased demand for delivery services.

As always, these movements could be the result of various factors, including successful marketing campaigns, product innovations, or broader economic and social trends affecting consumer behavior. It will be interesting to observe how these brands maintain their momentum and how the rankings shift in the coming months.

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