Saudia Tops YouGov Recommend Rankings 2024 in Saudi Arabia

Saudia has emerged as the leader in the YouGov Recommend Rankings 2024 in Saudi Arabia, achieving a Recommend score of 90.8.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.

adidas secured second place with a score of 89.4, followed by Neom in third also with a score of 89.4.

Al Baik claimed fourth place (88.2), followed by Skechers in fifth (87.6).

Saudia is joined by two other airlines- Qatar Airways and Emirates in sixth (87.4) and seventh (87.3), respectively.

Nike and iPhone both scored 87.0, securing eighth and ninth places, respectively, while Dior Beauty rounded out the top ten with a score of 85.6.

Methodology:

The YouGov Recommend Rankings 2024 are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Top ten ranking is calculated between ​June 1, 2023, and May 31, 2024, using data collected from members of the public in markets around the globe every day, from the flagship YouGov BrandIndex tool.

Every brand’s performance is tracked daily against a range of metrics, and the Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. All brands have been tracked for at least six months to be included in the rankings and at least 18 months for improvers. The scores are representative of the general population of adults 18+​. All Recommend scores are rounded to a single decimal place.