YouGov Behavioral: Top 30 Auto Brands in the US in 2023 + Q1 2024

Leveraging YouGov Behavioral’s insights on online searches and social, this report explores the performance of the Top 30 Most Popular Auto Brands within the US during 2023 and Q1 2024.

Key Findings Include:

• Online search patterns across the majority of the Top 30 auto brands show a consistent trend of consumers for the brands on weekends, with the highest volume of searches occurring on Saturdays.
• Despite YouGov Profiles indicating that Females are just as likely to own cars as Males, online audience skews are indicative that marketing and branding may be resonating more with the Male online audience.
• Online conversation and popularity metrics indicate that Film & TV Placements can prove highly impactful in boosting awareness and shaping brand image of auto brands, as well as being pivotal moments in customer and fan conversion.
• Tesla dominated the most-shared news surrounding the top 30 auto brands throughout 2023 and Q1 2024.
• Of the top 30 auto brands, Alfa Romeo and Aston Martin generated the most positive sentiment throughout 2023 and 2024, while Infiniti generated the most negative sentiment.
• Social media platform X had the highest share of negative comments surrounding the top 30 auto brands.