India’s music mania: Fav artists, fan fever & online gigs
Every day, millions of listeners in India dive into a vibrant music streaming scene, enjoying a rich variety of genres. From the timeless allure of classical music to the infectious beats of pop, India's diverse musical tastes reflect its cultural richness.
YouGov surveyed 2,000+ urban Indians and using the survey data combined with our audience intelligence platform, we complied our latest report, "India’s music mania: Fav artists, fan fever & online gigs, which covers:
- Urban India's top 10 favorite artists across genres and generations.
- Fan profiles of artists like Diljit Dosanjh, Armaan Malik, Taylor Swift and more.
- Rising interest in online concerts.
- How fans engage with their favorite artists.
Dive into India's music scene and top artists
Explore the bond between fans and artists and gain insights into:
- Arijit Singh’s popularity across generations.
- Dominance of Punjabi stars like Honey Singh and Diljit Dosanjh.
- International stars like Taylor Swift, BTS, and Justin Bieber.
- The rise of indie music alongside enduring popularity of legacy singers.
Did you know? 70% of urban Indians interested in online concerts seek personalized recommendations based on their listening history and preferences.
Get your free copy of India’s music mania report and uncover a plethora of interesting insights into urban Indians and their music fandom.
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