Nordics food and health report 2024
YouGov - July 18th, 2024
76% of people in the Nordics have changed their grocery shopping behaviour in the last year solely due to rising pricesWant to learn more
Across the Nordics, 33% of the total food purchases during a month are private label
Since 2006 YouGov have tracked consumers’ views on health and food in Sweden, and since 2007 also in Denmark, Norway and Finland. Our overall objective is to better understand consumers’ knowledge and attitudes, and to track changes in key measures over time.
We offer insights based on:
- Gain insight on consumers views on health and food
- How does the purchase behaviour look for private labels and what are the attitudes towards private label compared to well-known brands?
- How many are skipping meals for on-the-go alternatives, and what is the preferred snack?
- In which categories would consumers consider replacing groceries with plant-based alternative?
To find out more about this comprehensive report full of detailed insights and how you can access these results, click here.