How the FOM Forum ignited discussions around sustainable mobility with YouGov Surveys

Challenge

The Freedom of Mobility Forum initiated by Stellantis needed data to fuel fact-based discussions.

Solution

YouGov launched a survey measuring the appetite for change in mobility habits across five countries.

Impact

Beyond the forum, the collaboration earned significant media attention, engaging high profile journalists globally.

Business challenge

For its second annual live debate on mobility in a decarbonized world, The Freedom of Mobility (FOM) Forum, a unique initiative launched by Stellantis, needed digestible data that could ensure a fact-based debate among panelists.

With the aim of understanding how the planet will accommodate the mobility needs of 8 million people, the open-forum discussion would be covering several key topics, so any data insights had to be easy to understand and geographically diverse.

Solution & research results

Using YouGov Surveys, the Freedom of Mobility Forum conducted a global survey spanning five countries: Brazil, France, India, Morocco, and the USA, with participation from over 5,000 respondents. The YouGov researchers worked closely with the Forum’s team to tailor these questions and generate thoughtful discussion on the specific topics of debate.

The survey revealed significant insights into sustainable transport decisions:

• 1 in 4 global citizens expressed reluctance to change their transportation habits to limit their environmental impact, with no plans to do so.
• Conversely, 3 in 4 global citizens expressed readiness to change, with over 40% already taking steps towards sustainable transportation.
• However, less than 10% of respondents had made profound changes in their transportation options.

With a close alignment between the FOM Forum and YouGov values, as well as a shared respect for data-driven dialogue, YouGov was proud to provide this research and contribute to enriching the debate on sustainable mobility.

Impact

In addition to the presentation of results at the 2024 Forum live debate, YouGov shared the results with the media at a roundtable with the Forum’s team. Attended by over 40 journalists from across the world, this media roundtable extended the value of these exclusive insights beyond the Forum debate. With clear research takeaways and positive feedback from the FOM Forum team and Forum attendees, this project has significantly contributed to the mission of enabling safe, affordable, and sustainable freedom of mobility in society.

The full report of the survey is now available on the FOM Forum website.

Client testimonial

“The Freedom of Mobility Forum DNA is made of facts and data. Our collaboration with YouGov was a natural move, starting our second edition of our live debate. We wanted to get exclusive data. The survey’s significance lies in its ability to gauge the appetite for change in mobility habits across five countries. By revealing that less than 10% of respondents have made profound changes in their transportation options, it underscores the need for greater shifts toward greener mobility. Additionally, recognizing younger generations as key drivers of change emphasizes the role they play in shaping sustainable transportation practices.”

Stellantis Team