[Webinar] Surveying the 2024 electorate: A webinar on public opinion polling methods and innovations

As we approach the pivotal 2024 presidential election, the integrity and trustworthiness of public opinion research is more important than ever.

This insightful webinar explores methodologies for conducting innovative, accurate, and reliable survey research in the leadup and aftermath of the election.

Access the on-demand webinar to understand how to:

• Reach specialized populations: The 2024 election, as with many elections in recent memory, will likely be decided by voters from a small handful of battleground states. Learn more about exciting opportunities to reach these individuals and YouGov’s plans for surveys of this population.
• Enrich your survey research with panelists' past survey responses, re-contacting options, opt-in behavioral data (i.e. social media, search, etc.), and advanced analytical techniques like Multilevel Regression with Poststratification (MRP)
• Learn about and from the Cooperative Election Study: Understand best practices and insights from the Cooperative Election Study, which YouGov has administered for nearly 2 decades with Harvard University’s Institute of Quantitative Social Science on behalf of 50+ universities and institutions.
• Ensure the highest quality from online data collection: YouGov has long been an industry leader in nonprobability survey methodology. Learn more about the safeguards we have in place and best practices when it comes to online data collection.

Speakers

Steven Snell, Ph.D., Senior Vice President of Research, Rep Data

Snell, PhD, is Head of Research at Rep Data, where he advises on sampling strategy, research design, and data quality. Prior to joining Rep Data, he led the survey Research Center of Excellence at Goldman Sachs. He previously led consultancies at Qualtrics and Duke University, advising hundreds of B2B and B2C, academic, nonprofit, and government clients. Steve is a member of the American Association for Public Opinion Research and serves as president-elect of the Market Research Councill.

Ashley Grosse, Ph.D., EVP Head of Academic and Public Affairs, YouGov – Scientific Research Group

Grosse is the managing director for the YouGov Scientific Research unit. She has nearly 30 years’ experience managing large, complex and methodologically demanding survey projects including her time managing the American National Election Studies (NES). She earned an M.A. and a Ph.D. from Washington State University.

Brad Jones, Ph.D., Senior Research Director, Scientific Research, YouGov – Scientific Research Group

Jones is a methodologist for the Scientific Research Group. He supports clients with research and questionnaire development. Jones spent the first part of his career at Pew Research Center where he gained extensive survey research experience. He holds a Ph.D. from the University of Wisconsin, Madison.

YouGov

YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 27 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.