The US luxury boom 2024

Despite rising inflation, America’s appetite for luxury goods has increased dramatically over the past four years, with 86% more Americans in-market for luxury items than in 2021.

In addition to uncovering luxury’s significant uptick in demand, this report details the evolving consumer profile of luxury shoppers, category growth drivers, and buyers’ biggest reasons to spend.

Download YouGov’s new report to understand:

• Which luxury goods categories are driving the most appeal?
• How does purchase behavior vary across different age groups?
• What motivates Americans to buy luxury goods?
• Where should luxury brands and agencies be advertising to reach luxury buyers in 2024?