Generational wealth: US financial trend report 2024

From the risk-embracing Gen Z to the financially secure Silent Generation, different generations of Americans exhibit distinct financial attitudes and behaviors.

For instance, 55% of Gen Z believes it’s easier to achieve generational wealth now than it used to be, compared to 37% of the general population.

In addition to detailing generational wealth beliefs, this report uncovers how Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation handle their finances, which financial institutions they trust, and much more.

Download YouGov’s new report to understand:

• How does each generation feel about their financial future?
• Who is most likely to take risks with their money?
• Which Americans view cryptocurrencies as the future of online financial transactions?
• How popular are mobile banking apps compared to online banking websites?
• Does trust of financial service brands widely vary across different generations?