Understanding the evolving media landscape in the UK

How has media consumption and engagement changed over recent years and which media types have seen the most significant evolutions?

Download our latest report to explore the shifts in the media habits of UK consumers over the last four years and to reveal their attitudes towards advertising.

Utilising YouGov Profiles and YouGov BrandIndex the report uncovers:

• Media channel consumption rates
• Impact of advertising channels by generation
• The rise of video content
• Appetites for on-demand
• And much more!