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Escaping the bustle: Exploring the Singaporean wellness traveler in 2024
Carmen Yew - April 8th, 2024
Recently, we published an article about how more than half of Singaporeans sleep less than 7 hours a day. Coupled with the hustle and bustle of modern-day city life, how do Singaporeans seek refuge from the constraints of their daily activities?
YouGov's latest study shows that 14% of Singaporeans state that their favorite types of holidays are spa/health spa holidays. Who are these groups of people, and what can travel and tourism brands do to attract their attention? Learn more about their demographics, future travel plans, travel sentiments, top hotel brands they prefer and more in this report.