[Webinar] Navigating a Brand Shock - A roadmap for PR, marketing and risk professionals ​

Are PR, marketing, and risk professionals well-equipped to respond to brand crises? In today's complex media landscape, gauging the magnitude of reputational shocks and determining when and how to respond can be challenging.

Join our webinar on Tuesday, April 23 at 2 PM ET, featuring Jim Pierpoint, Senior Vice President in Global Risk Management at Bank of America and adjunct lecturer at North Carolina State University, to explore how brand tracking data can help inform your crisis communication decision-making.

The session will present new research examining 24 major companies that experienced “headline risk” events. We’ll provide guidance on how to:

• Recognize and classify different types of shocks that pose reputational threats
• Go beyond media and social monitoring, using brand tracking data to inform your crisis response strategies
• Establish a decision-making framework that will better protect your organization's reputation when a brand shock occurs

Featured guest

Jim Pierpoint is a Senior Vice President in Global Risk Management at Bank of America and an adjunct lecturer at North Carolina State University. A former Reuters correspondent and bureau chief, Jim has served as a corporate communications executive, media research manager, and regulatory risk analyst. Since leaving the newsroom, Jim’s research has focused on isolating news as a keystone variable impacting brand perceptions and business outcomes - particularly during crisis events.

YouGov

YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 26 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.