YouGov APAC sparkling soft drinks rankings
Carmen Yew - March 7th, 2024
Curious about the top contenders in APAC's fizzy beverage battleground? This report dives deep into the sparkling soft drink (SSD) landscape across six key markets: Australia, Hong Kong, Indonesia, Malaysia, Singapore, and Thailand. Uncover brand rankings, regional variations, and market trends to gain a strategic edge.
Beyond the Rankings:
- While rankings offer a snapshot, understanding the "why" is crucial.
- Brand perception analysis: Gain insights into consumer perceptions of leading brands, including image, quality association, and emotional connection.
- Regional nuances exposed: Discover how preferences and perceptions vary across diverse APAC regions, allowing for targeted strategies.