India best brand rankings 2024
Consumers are at the core of every business, and what they say, think, and feel about the brands in their market is pivotal to business success. The YouGov Global Best Brand Rankings 2024 showcase the top brands and the biggest improvers among Indian consumers.
YouGov Global Best Brand Rankings are based on scores taken from YouGov BrandIndex – our industry-leading brand health tracker. The metric used is Index: a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
Want to know your brand's score and where you stand with your competitors? Get in touch now!
Guess who's leading the pack?
Amazon secures the top position as the best brand in India, boasting an Index score of 62.2. YouTube, WhatsApp, and Google follow closely behind, illustrating how tech is leading the charge in shaping consumer preferences and perceptions.
But it's not just about the global tech giants...
JioCinema steals the spotlight as the most improved brand of the year, with a noteworthy +9.3 change in its Index score compared to the previous year.
How is your brand performing?
Want to learn what’s fueling today’s most resonant brands and how consumers feel about yours? Get in touch to see how your brand compares against the competition in your markets.
Methodology
The brands in YouGov Global Best Brand Rankings were ranked based on the Index score, which measures overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation from hundreds of thousands of surveys from January 1 to December 31, 2023
The Best Brand Improvers charts rank the brands with the highest increase in Index scores, comparing scores from January 1 to December 31, 2023, to the previous 12-month period.
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 18 months to appear in the Improvers tables.