Taj Hotels and Emirates top YouGov Advocacy Rankings 2024 in India

The rankings reveal the most recommended brands by Indian customers in the Hotel & Airline sector

YouGov India announced brand advocacy rankings 2024 revealing the most recommended brands by customers within the Hotel and Airline sector.

The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much current and former customers of leading brands within the Hotel and Airline sector endorsed them over the past year by asking respondents, "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?”

In the 2024 Hotel Advocacy Rankings, Taj Hotels come on top with a score of 75.5. Marriott and ITC Hotels follow in second and third, with a score of 69.7 and 67.2, respectively.

Hyatt is fourth in the list (63.2), and Le Meridien rounds off the top five list for hotels.

Many other Indian hotel chains appear in the top ten list, such as Oberoi (62.5), The Leela (57.7) and Treebo Hotels (52.3), along with other international chains like Hilton (57.9) and Sheraton (54.4).

In the Airline Advocacy Rankings, Emirates tops the list, with a score of 77.6. Qatar Airways (69.0) and Singapore Airlines (67.7) follow in second and third, respectively.

Etihad Airways (67.2) and Lufthansa (62.2) round off the top five list for the airline rankings.

Domestic brands such as Air Vistara (62.0), Air India (60.3) and IndiGo (57.1) also appear in the list, along with other international brands such as Cathay Pacific (61.1) and British Airways (60.0).

Methodology

YouGov BrandIndex screened leading brands in the Hotel & Airline sector in India for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are considered. Rankings data was collected between January 1 and December 31, 2023. All brands must have a minimum N of 100 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.