Connecting with Smart Home Adopters: 2024 US Trend Report

Alongside the initial adoption of voice-controlled speakers, American consumers are now embracing smart home technology for two main reasons: to provide advanced security features and to efficiently manage their homes’ appliances from a distance.

Download YouGov’s US Smart Home Report 2024 to understand:

• How has smart home technology adoption progressed since 2020?
• What do different age groups view as the benefits of technology? What are the divergent barriers to entry across generations?
• Who’s in-market for new smart home technology in 2024?
• How should advertisers reach and engage Americans interested in smart home technology, and which smart speaker and appliance brands are smart home buyers most considering?