November 22nd, 2023, Clifton Mark
Friends, The Big Bang Theory and The Office are the most-streamed titles in Britain for October. The data comes from YouGov Stream, which collects global viewership data from a panel of more than 160,000 accounts. The chart below shows how many views and viewers each title had on the platform where it was most popular. The chart also shows the average number of views per viewer (Vs/Vr), which is an indicator of how much consumers are bingeing a particular title.
The bingeable American sitcoms that dominate British streaming—The Big Bang Theory, Friends, The Office, Brooklyn Nine-Nine—have shifted places around the most-streamed list, each with significantly more views per viewer than any new release.
Sex Education is the most-streamed new release in October at number 4, down one position from September. Driven by the release of the final season on September 21, the popular puberty-dramedy amassed 32.5m views from 5m viewers. In addition to placing high on the most-streamed list, the program was also one of the buzziest titles in Britain all month, according to social listening tool YouGov Signal.
Beckham, the four-episode docuseries about the British football icon, was released on October 4. Within the month, it had been viewed 31.8m times in Britain, with viewers watching an average of three episodes each. The series was also the most in-demand title at the beginning of the month.
Fall of the House of Usher, released October 12, is the eighth most-streamed title in Britain for October. Inspired by the writing of Edgar Allen Poe, the miniseries follows the fate of a corrupt pharmaceutical CEO whose children start dying in mysterious ways.
The only non-Netflix title on the list this month is the classic Australian drama Neighbours. New episodes are streaming on Prime Video after Channel 5 cancelled the program last year. With nearly 20m views from 2m viewers, it is one of the more binged titles on the chart this month.
Most-streamed titles September, 2023
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Methodology: YouGov Stream is an audience streaming tracker, monitoring reported streaming attitudes and behaviours with verified SVOD & AVOD viewership data across multiple streaming services. It is backed by 160,000 activated accounts and the ability to connect to YouGov’s panel of 22 million+ registered members.