Faceoff: Unmasking the differences between NHL fans in the US and Canada
YouGov - October 5th, 2023
While players from Canada have dominated the NHL, a Canadian team has not won the Stanley Cup since the early 1990s. Despite this, Canadian fandom remains strong, with Canadians three times more likely to say the NHL is a top interest than Americans.
But are NHL fans alike, no matter what side of the border they’re on?
This report explores notable differences between NHL fans from both countries, uncovering demographic trends, top teams and players, media consumption preferences, interest in new advertising developments and even their favorite beers.
Download the report to learn:
- How is the NHL trending with younger audiences and what’s drawing them to the sport?
- Which teams and players do US and Canadian fans like most?
- Where do fans in each country consume NHL-related content?
- What beers do hockey fans drink?