How likely are consumers in developing markets in APAC to use premium haircare products?

In the dynamic landscape of APAC's haircare sector, factors like evolving lifestyles, increased disposable incomes, and a heightened emphasis on personal grooming have given rise to a notable trend: a growing affinity for premium haircare products, particularly in emerging markets.

Our report focuses on this trend's emergence, specifically within developing markets such as China, Indonesia, Malaysia, and Thailand. We analyze key aspects of consumer behavior, ranging from product usage and price sensitivity to perceptions of premium features. By uncovering the drivers behind this shift, businesses can tailor their strategies to meet evolving consumer demands, while investors and industry stakeholders can tap into promising opportunities within these rapidly expanding markets.

Key topics uncovered in this report:

• Understanding haircare product usage and market trends
• Embracing the premium haircare experience: attributes and willingness to pay
• Factors influencing purchase decisions in the haircare market