Faster Horses rebrands as YouGov

YouGov, the international market research and data analytics group, has fully integrated Faster Horses, the Australian data insights consultancy it acquired two years ago, and brought it under the main YouGov corporate brand.

YouGov bought Faster Horses in 2021 in a move that cemented its position in Australia and enabled it to expand its reach across key industry segments. As part of the acquisition, Faster Horses migrated all its research work to YouGov's panel to take advantage of its connected data capabilities, having previously used third-party panel providers.

Following Faster Horses’ integration, YouGov now offers its full suite of products and services to all its clients in Australia, bolstered by a team of research experts in Sydney, Brisbane, Melbourne, and Perth. The rebranding of Faster Horses aligns with YouGov’s vision and strategy and reiterates the company’s commitment to bringing the best panel, the best data and the best tools to the Australian market.

Laura Robbie, APAC CEO at YouGov: “For the past two years, YouGov and Faster Horses have been working together to offer clients a world class connected data proposition that provides a continuous stream of consumer insight data globally. The rebrand is the final stage of the integration process and will further accelerate our growth as we fully align as a combined entity. Australia is a key growth driver for YouGov, and this rebrand further solidifies YouGov’s position in the market.”