B2B Reputation & Business Research
Track, understand and optimize your business reputation. From stakeholder measurement to corporate comms evaluation and B2B thought leadership, our team focuses on providing you with the tools and research to manage and improve your organization's reputation.
Research to suit your needs
Reputation is everything
Our work ranges from in-depth audits across multiple audiences and stakeholders in global markets, to quick and easy dips using our Omnibus research including: MPs, politicians, journalists, business leaders, NGOs and charities, academics, think tanks and more.
Board-level metrics we provide:
- Single score for “reputation” or trust
- Benchmarking KPIs vs peer group
- Highlighting the most influential drivers of reputation
- Impact of news, activities, issues
- Analysis of messaging and communications
- Tracking performance over time
Ask the questions you need to be answered
We use both quantitative online surveys and qualitative in-depth discussions to conduct research directly with the stakeholders you care about.
From global KPIs to local tactical campaigns, YouGov can provide the data that Boards and Communications teams require, delivering the confidence that reputational opportunities and risks are being properly monitored.
Confidently deliver thought leadership
Our business research service helps organizations create thought leadership content to both improve reputation and support marketing activity. Recent thought leadership research includes:
Enhance your organization's reputation
Experts in the field
Our highly experienced experts design research for large and small organizations, committed to solving your challenges
Adaptable to your needs
We design and execute research to meet your needs and budget
Quality research partnerships
We partner with our clients for the long-term, providing valuable support and insights derived from high quality fieldwork