Vote for YouGov to speak at SXSW 2024

Community Voting for South by Southwest (SXSW) speaking submissions takes place from August 8-20, 2023. YouGov is proposing three sessions for the next SXSW:

• Is gaming the next monoculture?
• Apocalypse Now? What the polls say about AI
• Crossfire: Brand advocacy in a politically charged landscape

Click on each session below to learn more, and make sure you vote to get these topics featured at SXSW in March 2024.

Is gaming the next monoculture?

Explore the expanding gaming universe with industry titans from Riot Games, Twitch, and Roblox in a dynamic panel discussion led by YouGov. 2024 presents unprecedented opportunities for gaming culture to continue weaving its influence through music, movies, TV/streaming, the metaverse, social channels, and more, setting new trends across the tech and entertainment sectors. Hear firsthand from the trailblazers who have been at the vanguard of this evolution, and get a sneak peek into their predictions for the future of game-centric entertainment.

Panel Takeaways:

• Discover how gaming has transcended its traditional boundaries to redefine the landscape of media.
• Uncover how games are evolving into immersive platforms for virtual events, providing new opportunities for engagement.
• Unravel how video games are driving the cultural zeitgeist, influencing and inspiring adaptions across the TV and movie industries.
• Dive into the future of gaming, as we explore the next generation of “gaming” crossing into real-world experiences through AR/VR technologies.

YouGov Moderator: Nicole Pike

Apocalypse Now? What the polls say about AI

Through the lens of YouGov's comprehensive polling data, we'll explore American opinions on the promise and peril of AI: changes in the societal fabric, job market dynamics, moral dilemmas, and the potential for phenomenal or catastrophic outcomes. Join us as we examine trends in public sentiment on AI-generated content and speculate on how these perceptions might shape the future landscape of AI, including regulation, education, and innovation — both in the U.S. and abroad. AI is changing fast. Are the public’s views about it?

Presentation Takeaways:

• A deep dive into how Americans foresee AI reshaping society, altering job markets, and creating ethical dilemmas.
• A view into how opinions on the likelihood of an AI doomsday — and other humanity-ending events — have changed over time.
• Insights into how Americans perceive AI's potential impact on the democratic system and the ongoing 2024 presidential elections.

YouGov Speakers: Carl Bialik, Taylor Orth

Crossfire: Brand advocacy in a politically charged landscape

As we approach the 2024 presidential election, political divisions are deepening across the country while, at the same time, many Americans increasingly expect brands to take a stand on important issues, escalating the risk of a consumer backlash. So, how can brands navigate the expectation to get involved with potential hot-button issues while avoiding a wave of negative press? Join YouGov as we explore historical brand health data in the aftermath of recent PR crises and analyze what Americans across the political spectrum agree needs to change.

Presentation Takeaways:

• Understand what different consumer groups demand from brands regarding their involvement, or absence, in taking a stand on important cultural issues.
• Delve into the aftermath of sociopolitical controversies faced by household brands like Bud Light, Nike, Chick-fil-A, and more.
• How to drill deeper into what your customers and potential customers think to make strategic decisions on when and when not to take a stand.

YouGov Speaker: Kenton Barello