How PlatanoMelón used YouGov's audience data to breakdown barriers and achieve growth
Business challenge
PlatanoMelón, Spain’s foremost manufacturer and supplier of sex toys, aims to be a communication leader within their industry, breaking down the taboos surrounding sex.
Solution
PlatanoMelón chose YouGov Profiles to provide the answers they needed. An ever-growing source of living consumer data with 26m+ registered members.
Business outcomes
PlatanoMelón have been able to understand their current and target audience in highly specific detail; especially the 35+ demographic, a segment they had struggled to reach previously
Business challenge
PlatanoMelón, Spain’s foremost manufacturer and supplier of sex toys, aims to be a communication leader within their industry, breaking down the taboos surrounding sex.
As a young, digitally-focused company, PlatanoMelón wanted to start growing their share within the sector and expanding into new markets.
To fulfil these goals, PlatanoMelón needed clear, reliable data on public attitudes towards sex to guide their strategy and decision-making.
Solution
PlatanoMelón chose YouGov Profiles to provide the answers they needed. An ever-growing source of living consumer data with 26m+ registered members, audience intelligence from YouGov Profiles was the perfect solution for PlatanoMelón to intimately understand their potential consumer base.
To support PlatanoMelón’s needs even further, YouGov proposed a bespoke research project in their home market of Spain to gauge sentiment towards various general sexual topics, level of sex education, purchase intent, and any factors that could be barriers to purchase. The findings were connected to existing data in YouGov Profiles to create the most granular, detailed dataset possible.
Business outcomes
PlatanoMelón have been able to understand their current and target audience in highly specific detail; especially the 35+ demographic, a segment they had struggled to reach previously. Now, YouGov Profiles enables PlatanoMelón to know their audience in real depth, from their social media usage to their favorite brand of chocolate.
YouGov Profiles’ intuitive dashboard, and its ability to intersect a vast number of diverse audience variables, makes it possible for PlatanoMelón to easily find answers to very specific personal questions; something that wouldn’t be possible with static data visualization.
Client testimonial
“Profiles is able to provide both a global market view and a very detailed target definition, which enables us to answer to almost any question on the population that we may think of. It’s like having an almost-infinite number of market research projects.”
-Joana Bernat Fuster, Data Researcher Market & Business Intelligence (she/her)