GB: boohoo’s new range for Mental Health Awareness month - What do customers think of mental health?

British fashion brand boohoo has collaborated with Pantone to unveil a collaboration in honor of Mental Health Awareness month. The range offers 13 different styles in eight colourways that are said to be “mood-enhancing” and help customers “connect emotionally through colour.”

We look at YouGov data to see what its current customers have to say about mental health.

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - a majority (90%) of this group agrees with the statement that “It’s important for people to talk about mental health.” A similar share of Britons overall agree too (88%).

Most of boohoo’s customers (80%) also say that they “try to take care of [themselves] emotionally.” However, 17% of boohoo’s customers disagree with the statement, representing a large share of those who may not be looking after their emotional and mental well-being.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles. 

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