US: Frito-Lay, Quaker to test sustainable packaging - How do customers feel about eco-packaging?

PepsiCo brands, Frito-Lay and Quaker have opened a Greenhouse Learning Center at Frito-Lay’s research and development headquarters in Texas. The center will be used to field test, measure and analyze compostable packaging in different environments. Similarly, the facility aims at meeting the PepsiCo Positive packaging goal of designing 100% recyclable, compostable, biodegradable and reusable packaging by 2025. 

With the companies under PepsiCo’s portfolio accelerating their commitment to focus on “projects to build a more circular, inclusive economy”, we look at YouGov data to see what current customers of Frito-Lay-Quaker have to say about sustainable packaging. 

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 58% of this group believes that companies that produce packaged goods should do more to reduce the amount of unnecessary packaging of items like food and clothes. 

Another 54% of them believe the onus lies with companies that sell packaged goods, while just under a third of them feel consumers should try and reduce the amount of unnecessary packaging of items (31%).

We also explore Profiles data to see what Frito-Lay-Quaker’s customers feel are important factors that motivate them to choose one brand to shop from over another. 

Data shows that price of the products is the top factor - 38% of this audience factors in price when choosing brands and are more likely than the general US population to do so (30%). 

Other important factors following price include products that are cruelty free (33%) and whether recyclable packaging is available as a purchase option (31%). 

By comparison, a smaller proportion of the general population considers recyclable packaging when choosing brands to make purchases from (24%). 

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles. 

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