US: AMC+ prepping for an ad-supported tier - What do audiences feel about ad interruptions?

AMC+ might soon have an ad-supported tier to offer to viewers. Parent company AMC Network plans to introduce the ad-supported version of its streaming service later this year. Pricing details and the exact launch date for the ad plan are currently under wraps but as of now, AMC+ costs $8.99 per month.

With AMC+ joining other streaming services in offering ad-supported plans, we look at YouGov data to see what AMC Network’s current customers feel about ad interruptions.

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 60% of this audience agrees with the statement that “it’s fair that [they] have to watch ads in exchange for free content.” A similar proportion of the general US population (58%) shares this view.

AMC Network’s customers are less likely than the general population to disagree with the statement that “it’s fair that [they] have to watch ads in exchange for free content” (24% vs. 27%).

With AMC Networks’ current audiences and the general population holding a similar view on advertising, it’ll be interesting to see how the AMC+ ad-supported offering is received.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

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