US: Best Buy’s new electronics recycling program - Are its customers big on recycling appliances?

American consumer electronics retailer, Best Buy, has launched a recycling program allowing customers to mail in their old electronics for recycling. Customers can choose between a small box (for $22.99) and a medium box (for $29.99) to fill with electronics including cords, laptops and tablets to send across to the retailer. Last year, the company introduced a home pick-up recycling service for $200 and this new initiative marks Best Buy’s second recycling program.

How keen are the retailer’s current customers when it comes to recycling electric appliances?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 22% of Best Buy’s consumers and 18% of the general US population claim to recycle all or almost all electrical appliances.

Profiles data also reveals that 21% of Best Buy’s consumers say they never recycle electrical appliances along with 25% of the general population who say the same.

We explore YouGov data further to see whether the retailer’s consumers opt for or prefer sustainable brands. Profiles data shows that they appear to do so, with 61% of Best Buy’s consumers agreeing with the statement that they “prefer brands that are sustainable.” Similarly, 57% of the general US population agrees with the statement.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

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